On February 24th, liquor companies have suspended the supply of some products since January, reaching a small peak recently. Listed liquor companies such as Wuliangye, Luzhou Laojiao, Yanghe Co., Ltd., Shanxi Fenjiu, Jinshiyuan, and Jiugui Liquor have participated. Why have liquor companies stopped supplying after less than two months since the beginning of the year? Regarding this, Ouyang Qianli, a researcher in the liquor industry, believes that this is a response from liquor companies to the “high inventory” in the new cycle. At the same time, by controlling market inventory to stabilize the continuously declining actual transaction prices in the market, brand value can be maintained. “Now, liquor enterprises have reached a consensus on the level of controlling the volume and guaranteeing the price, reducing the speed and guaranteeing the price, which means that there is a turning point in the new cycle of the liquor industry, and the Baijiu market is expected to recover.” (Shanghai Securities News)
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