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At 18:00 on April 28, Zhou Hongyi, founder of 360 (601360. SH), auctioned his personally owned 2015 Maybach S600 on Tiktok Live. At present, the manufacturer’s guidance price is 2.888 million yuan, and the final deal on the spot was 9.9 million yuan.
According to the reporter’s understanding, the proceeds from today’s auction and live broadcast room tipping, after deducting corresponding taxes, will be donated to the 93 Wang Xuan Care Foundation. In addition, the auction buyer (the bidder who buys the auction object at the highest bid) will receive an opportunity to have a meal with Zhou Hongyi once a year in the next three years.
On site, Zhou Hongyi first responded to recent traffic controversies, then had second-hand car dealers from various provinces present at the auction introduce themselves to the camera, and finally entered the auction stage. Within a few minutes, the starting price skyrocketed from 600 yuan to a transaction price of 9.9 million yuan. The final buyer of the auction was Chu Zhenliang. According to his personal page of Tiktok, Chu Zhenliang is currently the executive chairman of Beijing Automobile Circulation Industry Association.
When it comes to traffic controversies, many new energy vehicle manufacturers have recently sent cars downstairs to 360 Company for Zhou Hongyi to experience. Zhou Hongyi expressed his gratitude to the colleagues who brought the cars. Some said it was hype, while others said it was riding on traffic. However, “I am not for any particular car dealer, but I hope to make consumers realize that the spring of domestic new energy vehicles and domestic intelligent connected vehicles has truly arrived.”.
Zhou Hongyi’s recent popularity reached its peak on the first day of the Beijing Auto Show on the 25th. He visited several car brand booths, including Nezha Motors, NIO, Ideal, and Jike, to exchange ideas with several car brand founders. At the scene, Zhou Hongyi even climbed directly onto the roof of an off-road vehicle, was photographed and spread online, and was mocked by netizens as the “oldest car model at the auto show.”.
On the 25th, at the end of the auto show, Zhou Hongyi went straight to the Zhongguancun Forum. In an on-site interview, Zhou Hongyi responded to his actions at the auto show and the online discussions it sparked, saying that “top stream” is to promote domestic new energy vehicles and intelligent connected vehicles, hoping that consumers can see the progress of domestic cars in recent years, including the success of Xiaomi Motors. “So I want to sell my luxury car from a foreign brand, which is actually a symbolic meaning that I want to support the domestic automotive industry, so it can’t be called ‘top tier’. Everyone is curious and interested in this matter.”
(‘Second hand car dealers participating in the auction on site’,)
As for the specific feelings about new energy vehicles at the auto show, Zhou Hongyi said, “My requirements are actually very low because I don’t drive, so it’s difficult for me to experience the pleasure of driving. My requirements for cars are to have a large and comfortable rear seat space, a safe and intelligent car. As for the appearance, in my eyes, all cars look similar.”
Overall, Zhou Hongyi said that after taking a quick look at more than a dozen booths at the auto show, he had several feelings: firstly, the proportion of intelligence in cars will continue to increase in the future. The so-called domestic cars have now obtained the password to make cars, and refrigerators, color TVs, sofas, and other items that used to only appear on luxury cars with millions of yuan in the past have now become standard equipment for domestic cars. The true differentiation or determination of domestic cars to defeat foreign luxury car brands in the future will definitely be intelligence, including both intelligent cabins and autonomous driving.
Secondly, Zhou Hongyi stated that after the digitization of automobiles, the thinking is very similar to that of fast-moving consumer goods or digital products, and the research and development speed is also accelerating. Domestic cars are slowing down with speed, and innovation will continue to increase in the future, which will also be more closely related to the various detailed needs of users.
Recently, Zhou Hongyi has made intensive live broadcasts, focusing on the evolution of new energy vehicles and large model technologies in the industry. At the “Investment in Beijing” conference of the Zhongguancun Forum, Zhou Hongyi spoke that there are two paths for the development of large models. In addition to growing bigger, they can also become more specialized. The big model is not a foam and will lead a new round of industrial revolution.
Up to now, Zhou Hongyi has 11.517 million Weibo fans and 5.744 million Tiktok fans.
On April 19th, 360 Group released its 2023 financial report, which showed that the company’s revenue in 2023 was 9.055 billion yuan, a decrease of 4.89% compared to 2022; Net loss of 492 million yuan, a decrease of 77.65% compared to 2022; The net operating cash flow was 924 million yuan, a year-on-year increase of 65.84%; R&D expenses amounted to 3.104 billion yuan, accounting for 34.28% of revenue; The gross profit margin of the main business is 60.35%. At present, the stock price of 360 is 8.35 yuan, with a total market value of 59.664 billion yuan.