Multiple regions launch ‘national subsidy’ before Spring Festival, driving sales of 3C products to double and increase

On January 25th, since January 20th, multiple regions across the country have launched a subsidy policy for purchasing new 3C products, with a maximum reduction of 500 yuan. According to multiple interviews by Caixin reporters, the launch of the new round of “national subsidies” has significantly boosted the sales of digital products. A staff member of a mobile phone brand store in Guangzhou said, “Normally, sales are only two or three units, but after the national subsidy is issued, they sell twenty or thirty units per day.” According to data provided by Suning.com, customer traffic in stores across the country increased threefold on the first day of policy implementation, and sales of mobile phones and tablets both increased by more than 330% year-on-year. (Caixin News Agency reporter Wang Biwei and Lu Tingting)

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