On January 18th, a frontline investigation by Caixin News Agency found that the medical beauty industry experienced a wave of consumption peak before the Spring Festival, with some institutions experiencing a significant increase in customer traffic before the festival, and even some institutions generating a maximum unit price of over 500000 yuan. Products with short recovery periods and significant effects, such as hyaluronic acid, children’s beauty injections, and collagen, are still the most popular choices for consumers during this period. However, the differentiation of institutions of different sizes has further intensified, and small medical beauty institutions have been affected by multiple factors such as changes in consumer concepts, resulting in increased operational difficulties. Industry experts have stated that high customer traffic for large institutions does not necessarily mean high profits. “Overall, large institutions with significant performance growth this year are also rare,” said He Fan, a reporter from Caixin News Agency
Scan code to share