Insurance companies strive for a “good start” in 2025, with dividend insurance products becoming mainstream

On December 25th, according to a research report by Guosen Securities, in terms of product categories, according to industry released data, there are currently over 253 life insurance products on sale in the industry, including 107 dividend based products, accounting for 42.3%. Gao Chao, Chief Analyst of Open Source Securities in the Non Banking Financial Industry, stated that in October, nearly half of the new products issued by insurance companies were dividend based. It is expected that during the “good start” period in 2025, insurance companies will mainly focus on savings insurance during the scale expansion stage, but their main products will tilt towards dividend based insurance, mainly in the form of dividend based incremental life insurance or dividend based annuity insurance; In the stage of enhancing value, high-value guarantee products will be the main focus. (Securities Daily)

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