The channel income of Kweichow Moutai is mainly divided into direct sales channel and wholesale channel, which played an important role in the company’s growth.
Kweichow Moutai (600519. SH.
According to the recent developments of Zhang Deqin disclosed by Kweichow Moutai, this is his first communication with dealers after succeeding Ding Xiongjun as Chairman of Kweichow Moutai Group and Chairman of Moutai Group on April 29.
“Dealers are the family of Maotai and an important support for its growth.” Zhang Deqin said, “Maotai is the result of the hard work, hard work, and passing down the torch of generations of Maotai people. Along the way, dealers have done a lot of work and are an indispensable key force in Maotai.”. In the future, Maotai will continue to respect and cherish its distributors, and manufacturers will work together to promote better development of Maotai.
At this symposium on how to promote high-quality marketing work in Maotai, Zhang Deqin pointed out that as a manufacturer, Maotai will adhere to the belief in quality, build a solid foundation in quality, continue to be the “gatekeeper” of product quality, provide high-quality products for the market and consumers, and further optimize market strategies based on sufficient research and demonstration, and provide good services for distributors. The Maotai sales team should strengthen their crisis awareness, not be afraid of the high mountains and long roads, not afraid of the ever-changing market, truly sinking into the market, cultivating channels, deepening and refining basic work, and continuously improving the quality and level of service to dealers and consumers. Distributors should continue to enhance their core competitiveness and take proactive actions in consumer cultivation, channel construction, public welfare, and the dissemination of Maotai culture.
(‘Source: Kweichow Moutai official account’,)
The channel income of Kweichow Moutai is mainly divided into direct sales channel and wholesale channel, which played an important role in the company’s growth.
In the first quarter of 2024, Kweichow Moutai will achieve an operating revenue of 45.776 billion yuan, including 19.319 billion yuan from direct sales channels; The wholesale channel achieved a revenue of 26.324 billion yuan.
Since 2023, the whole Baijiu industry has entered a period of deep adjustment, with weak market demand and slow dynamic sales. As the leader of the Baijiu industry, Kweichow Moutai, although its performance has maintained a steady growth, also needs to increase efforts to explore the market, which is reflected in the company’s statements, and the company’s sales expenses are increasing.
In 2023, the overall sales expense of Kweichow Moutai will reach 4.649 billion yuan, with a year-on-year growth of 40.96%, which is higher than that of 2022, with a year-on-year growth of 20.47%.
In the first quarter of 2024, the growth rate of net profit attributable to shareholders of listed companies in Kweichow Moutai was lower than the growth rate of revenue. The former was 15.73%, and the latter was 18.11%. One of the reasons behind this was the increase in sales expenses caused by the company’s increased efforts in market promotion.