On March 18th, the Central Office and the State Council Office issued the “Special Action Plan to Boost Consumption” on March 16th. The Plan proposes to vigorously boost consumption, comprehensively expand domestic demand, increase income and reduce burden to enhance consumption capacity, create effective demand with high-quality supply, optimize the consumption environment to enhance consumption willingness, and address prominent contradictions that constrain consumption. The policy dividend continues to be released, and the supply side of the consumer industry is accelerating its transformation. Reporters interviewed multiple listed companies and found that from upgrading intelligent manufacturing to deepening the integration of data and reality, from expanding scene innovation to improving urban-rural networks, listed companies in the consumer industry chain promote a positive interaction between the supply and demand sides through collaborative innovation in technology, business formats, and channels. Industry insiders believe that under the dual drive of policies and markets, the consumer industry is shifting from scale expansion to quality improvement. Innovative supply capacity, omnichannel penetration efficiency, and response speed to sinking markets will become important competitive advantages for listed companies to seize the new round of consumer recovery opportunities. (China Securities Journal)
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