On April 1st, since the reform of public fund fee rates began in July 2023, the effectiveness of the reform has been continuously evident. According to data, in 2024, the management fee income of fund companies and the commission income of securities firms’ sub warehouses will decrease again compared to 2023, with a decrease of 8% and 35% respectively. Industry insiders believe that the reform of fund fees is conducive to optimizing the industry ecology, enhancing investors’ holding experience and trust, and providing impetus for the long-term healthy development of the industry. The reform of fund fees will enter the third stage, focusing on fund sales fees. In this context, sales agencies will face dual pressures of policy adjustments and industry competition. In the future, they need to strengthen their investment research capabilities, optimize their customer service system, and respond to new industry changes. (Shanghai Stock News)
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