On March 24th, the General Office of the Guangdong Provincial Party Committee and the General Office of the Guangdong Provincial People’s Government recently issued the “Several Measures to Promote the High quality Development of the Tourism Industry and Accelerate the Construction of a Strong Tourism Province”, which mentioned strengthening key backbone cultural and tourism enterprises. Support state-owned key cultural and tourism enterprises to deepen reforms, strengthen their main cultural and tourism businesses, and create several tourism groups with strong brand influence and outstanding international business capabilities. Coordinate and allocate special funds for the construction of a culturally strong province, guide key enterprises to develop and grow, and cultivate a group of innovative tourism “unicorns” and “hidden champions” enterprises. Support high-quality tourism enterprises within the province to participate in the upgrading, transformation, and operation of national 5A level tourist attractions and national level tourist resorts, and strengthen cooperation with well-known domestic and foreign tourism groups through joint ventures, equity participation, and other means. Encourage strong technology, transportation and other enterprises to expand their presence in the tourism industry across borders.
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