On February 19th, according to market research firm CINNO Research, the domestic consumer XR market achieved a quarter on quarter sales growth of 21% in 2024, driven by AR devices. However, the annual sales decreased by 25% year-on-year. The total sales of XR consumer market in China in 2024 were 567000 units, with VR devices showing weak performance; AR devices, with portability, lightweight, and AI technology, have grown by 25% year-on-year, becoming a market highlight. Looking ahead to 2025, with policy support, technological breakthroughs, and continuously enriched content ecology, the institution expects the overall XR market to grow by 25%.
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