Optimize product services, launch preferential interest rates, and bank year-end competition for “personal pension deposits”

On December 24th, banks are launching a new round of “account opening and deposit war”. According to insiders, in order to encourage customers to open personal pension accounts and deposit funds, banks have recently launched various forms of account opening activities. Some banks have even launched 5-year personal pension deposit products with interest rates as high as 4%, significantly higher than ordinary fixed deposit interest rates, in order to attract funds to deposit. After the comprehensive implementation of the personal pension system, banks quickly took action and launched a “war to grab people” for personal pensions. Industry insiders told reporters that personal pension accounts follow the principle of “one person, one bank, one account”, and banks’ actions are mainly aimed at opening accounts and promoting deposits. In the long run, financial institutions should not only strengthen the supply and services of personal pension products, but also enhance product attractiveness and investment returns, so that investors can obtain stable returns. (Shanghai Stock News)

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