Weimeng Group surged by over 18% during the trading session, with WeChat small store gray testing featuring the “gift giving” function

On December 20th, as of press time, Weimeng Group (02013. HK) rose 18.54%. On the news front, on December 19th, WeChat Xiaodian officially announced the launch of the “gift giving” feature’s grayscale test, which is another measure for WeChat to relay the social relationship chain and revitalize the e-commerce ecosystem. Zhongjin believes that with the gradual prosperity of the WeChat e-commerce ecosystem, Weimeng can help existing merchants achieve the integration of public domain (WeChat small store) and private domain (mini program store), and is also expected to gain more considerable customer growth. At the same time, it can further open up growth space through ecosystem related value-added services.

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