On December 20th, Guotai Junan Research Report pointed out that the launch of the “gift giving” function in WeChat small stores has added a new traffic port for WeChat e-commerce. Snack and beauty categories with gift attributes, as well as the proxy operation sector with high sensitivity to new channels, are expected to benefit. The launch of the gift giving function in WeChat small stores coincides with the approaching holidays such as Christmas, New Year’s Day, and Spring Festival. The gift giving function is expected to quickly stimulate the demand for gift giving during holidays, directing user traffic to WeChat small stores and cultivating WeChat shopping habits. The gift giving function is expected to help WeChat e-commerce system open up new traffic entry points, assist user conversion, and open up new channel windows for consumer goods companies.
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