The 2024 China Brand Day event, jointly organized by the National Development and Reform Commission and relevant departments, was launched at the Shanghai World Expo Exhibition Center from May 10th to 14th. On the morning of May 10th, the Zhongshan Exhibition Hall of the 2024 China Brand Expo officially opened.
Zhongshan brand collective debut, perfect company showcases “brand strength”
Zhongshan is an important node city in the Guangdong Hong Kong Macao Greater Bay Area. Located in the “Golden Inner Bay”, one hundred kilometers away from the mouth of the Pearl River, Zhongshan has unique geographical advantages, beautiful environment and outstanding people. Zhongshan has always attached great importance to brand building, and has nurtured many well-known brands in this fertile land. “Zhongshan Quality Manufacturing” is renowned both domestically and internationally.
Nowadays, Zhongshan has 33 out of 39 industrial categories, 38 national level industrial bases, and 18 provincial-level professional towns. It has formed a distinctive regional development characteristic brand represented by Xiaolan Hardware, Guzhen Lighting, Northern Three Towns White Home Appliances, and Dachong Redwood. In the process of promoting the development of the “Top Ten Fleet” of manufacturing industry clusters, it has cultivated well-known brands such as Perfect Company and nurtured numerous innovative enterprises.
This year marks the first independent exhibition in Zhongshan City, with an exhibition hall built under the theme of “The Hometown of Great People · Famous City in the Bay Area”. The exhibition covers an area of 300 square meters, creating three main theme exhibition areas: the Prologue Hall, Zhongshan Zhizao, and Zhiyue Life “1+2”. Eight scenes are set up, including green energy, low altitude economy, aerospace dream building, life and health, optoelectronics, equipment manufacturing, smart home appliances, and Zhongshan Meiju. More than 150 Zhongshan brands have made brilliant appearances, with over 50 participating enterprises on site. The exhibition showcases the brand style of Zhongshan enterprises, showcasing the good image of Zhongshan brand in innovation driven, manufacturing leadership, development of new quality productivity, and using technology to help a better life. It interprets this beautiful and livable city. The path to advancement in the famous cities of the Bay Area.
Perfect Company Headquarters
Among them, Perfect (China) Co., Ltd. (referred to as “Perfect Company”), a overseas Chinese enterprise headquartered in Zhongshan City, Guangdong Province, was one of the Zhongshan brand enterprises showcased in this exhibition, bringing multiple high-quality products to the Zhongshan Exhibition Hall of the 2024 China Brand Expo.
Perfect Company was founded in 1994, selling health food, small kitchenware, cosmetics, cleaning products, and personal care products. In recent years, Perfect Company has deeply promoted its digital transformation strategy, actively building a smart ecological platform that integrates research and development, procurement, manufacturing, logistics, sales, and services. It is committed to becoming an excellent provider of health and beauty services, with a cumulative investment of over 10 billion yuan in China. It has built bases in Yangzhou, South China, Huaibei, Jilin, and Shanghai Hongqiao Perfect Science and Technology Innovation Center, with a total area of over 1100 acres.
Over the past 30 years, Perfect Company has steadily developed and continuously expanded its product and service scope. Its product sales and services cover various provinces, autonomous regions, and municipalities within China. It has established 34 branch offices, 6 offices, and more than 10000 service centers (including onion and oil micro stores). At the same time, product sales and services have expanded to Hong Kong and Taiwan, China, as well as Malaysia, Singapore, Thailand, Indonesia, Vietnam and other countries.
High quality products appear at the Zhongshan Exhibition Hall, showcasing the perfect company’s “brand power”
In this exhibition, several high-quality products from Perfect Company, including Perfect Aloe Gel, Fructooligosaccharide Seabuckthorn Tea (solid beverage), Zhenhui Zhencui Brightening Series, and Memory Flower Brightening Skin Base, were showcased. At the exhibition site, many exhibitors stopped to experience and try out the high-quality products of Perfect Company. The staff of Perfect Company also warmly introduced the Perfect brand and products, fully demonstrating the brand charm and product strength of Perfect Company.
As the flagship product of Perfect Company, Perfect Aloe Vera Gel was selected as one of the top 500 most valuable brands in China in 2023 (20th edition), with a brand value evaluation of 5.227 billion yuan in 2022. It has a strong brand reputation and awareness in terms of consumption. In the past 30 years, the cumulative sales of Perfect Aloe Vera Gel through the official authorized channels of Perfect Company have exceeded 500 million units.
Fructooligosaccharide sea buckthorn tea (solid beverage) is a refreshing summer drink that is rich in vitamin C, various minerals, and various plant extracts, providing timely supplementation of prebiotics.
The Zhen Hui Zhen Cui Huan Yan series is the first skincare product developed by Perfect Company based on the transformation of skin science research results. The product uses the first raw material innovatively developed and successfully produced by Perfect Institute of Biological Sciences – Perfect split yeast. The Zhen Hui Zhen Cui Huan Yan series provides consumers with a 360 degree skin care method, comprehensively meeting the needs of different people and different parts of the skin.
Memory Flower Cuihuan Skin Lotion is a perfect company’s innovative skincare product in the field of skincare, based on consumer needs and profound insights, combined with skin science theory and cutting-edge technology. It provides consumers with a perfect Eastern aesthetic skincare solution. This product was listed on the “China’s Good Formulas” list in 2023.
Gu Runjin, the Chairman of Perfect Company, said, “To build a brand, it is necessary to have good products, good reputation, and good service. With the heart of the brand, it serves as the driving force for century long development. Perfect Company’s brand is not only a trademark, but also a promise and a reputation.”
Focusing on quality and safety, quality is the top priority for the development of a perfect company
According to Gu Runjin, the Chairman of Perfect Company, Perfect Company has been rooted in China and deeply rooted in Zhongshan for 30 years. Perfect Company has adhered to scientific research and innovation, and has made great efforts around quality and safety.
Gu Runjin, Chairman of Perfect Company
It is reported that in terms of quality and safety construction, Perfect Company has established a high standard raw material production base and selected raw material suppliers; Adopting internationally advanced fully intelligent and closed production systems, continuously improving the level of intelligent manufacturing technology, constructing intelligent testing centers, equipped with professional testing equipment and product ingredient identification capabilities.
“At the same time, Perfect Company continues to conduct standardization research in raw material and product quality, safety, functional evaluation, testing technology, etc., actively leading and participating in the formulation of national and industry standards.” Gu Runjin said that in recent years, Perfect Company has solidly promoted the Healthy China Action, making full efforts in areas such as reasonable diet, healthy family, psychological health, and precise health management for the whole population.
In the development process of Perfect Company, “quality” has always been the top priority. The production base has factory facilities that comply with the design specifications of clean rooms, hardware equipment procurement adheres to high standards, and production operation management introduces international quality management system standards. At Perfect Company’s smart factory, we identify and strictly control all key processes and processes, from product quality to process quality, and then to the work quality of each process, committed to achieving excellence.
All along, Perfect Company has adhered to the “three heart operation”, regards product safety as the “lifeline” of production and operation, always safeguards product safety, takes quality culture as the guide, solidifies internal management system, and strives to be a “gatekeeper” of product safety and high quality.
A laboratory full of perfect company technology
Product quality is the foundation for the survival and development of enterprises. Gu Runjin stated that the “confidence” of perfect product quality comes from the company’s scientific research infrastructure. The perfect company’s laboratory full of technology is like a firewall. It is reported that every raw material of Perfect Company needs to go through five levels and six skills in the laboratory before qualified raw materials can be used for production. In addition, Perfect Company has also invested heavily in introducing multiple advanced testing equipment from around the world to improve the precision and accuracy of testing results and solidify the foundation of quality assurance.
Received “Like 2020 My Favorite Chinese Brand”
For the past 30 years, Perfect Company has adhered to strengthening its brand with strength, extending its brand from the overall situation, improving its brand through innovation, and inheriting its brand through culture. It has always been driven by innovation and scientific research, actively integrating its strategic layout into the national development strategy, and always working together with the country to forge ahead on the path of promoting high-quality development.
In this year’s Government Work Report of Zhongshan City, it is proposed that in 2024, all efforts will be made to boost and expand consumption, actively introduce consumption promotion policies, carefully organize and carry out activities such as “TESCO Group Zhongshan” and “Buy Zhongshan Goods Nationwide”, so as to help Zhongshan enterprises better promote the brand of Zhongshan, and let the brand of Zhongshan go out of Zhongshan and go abroad. As a local brand in Zhongshan, at the critical moment of Perfect’s 30th anniversary, Perfect Company accurately empowers business development from multiple dimensions. Through the release of a series of brand plans, it comprehensively enhances value from products to brands, and through innovation and upgrading, it adds to Perfect’s brand, further helping Zhongshan brand grow and strengthen.
Gu Runjin stated that on the path of building a perfect brand, everyone is the spokesperson for the perfect brand, and every innovation and improvement is adding to the perfect brand. A perfect company should showcase its mission, values, and sense of social responsibility through its brand, so that employees, customers, and partners can feel the company’s professionalism, integrity, and responsibility.
In the future, Perfect Company will continue to strengthen brand building, treating every day as “China Brand Day”, adapting to the trend of the times, continuously satisfying people’s aspirations for a better life, and contributing to the construction of a strong brand and a healthy China with perfect strength. “At a new historical starting point and new development opportunities, let us use three 30 years to achieve centenary perfection, create greater social value, and move towards a broader future.” said Gu Runjin.